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Industry Insights

Deliver Customer-Winning Content in One Step

Did you know that the right content enhances your customers’ trust and loyalty? A recent survey by NewsCred revealed that 46 percent of customers turn to their bank for financial content and helpful content drives loyalty for over 50 percent of customers.

As a financial institution, you’re already providing content — from your printed materials to your website — that includes information about identity theft prevention. After all, the Fair and Accurate Credit Transactions Act requires you to address it (via a written program and website). But chances are that the information you’re providing is not living up to your customers’ expectations and it might be time to rethink that content and the way you’re delivering it.

The power of engagement
From the millennial to the seasoned account holder, consumer influence is evident. Today’s consumers are educating themselves on every aspect of your business. They have completed about 60 percent of their research about a business before ever contacting the company (according to Dun & Bradstreet). This means to vie for consideration as well as maintain existing customers, you must be accessible and content-focused. Offering the right content does this by reaching out to consumers and boosting engagement to help position your organization as the financial authority it is. You control the information consumers use to make decisions about you and leveraging our content can help.

Time is of the essence
Developing content and getting it approved by the necessary stakeholders in your institution can be time consuming — a particularly significant roadblock when your goal is to provide valuable and timely content. Since your relevance relies heavily on delivering relevant content, you must find a way to make this process more efficient — something the EZShield RSS Fraud Feed provides the instant you add it to your website.

Compliance is ingrained in us
You’re attuned to legal and regulatory matters and so are we. It’s one of our primary benefits and differences within the fraud protection industry. Our products and services are built on a foundation of compliance reflective of our strong financial background and longstanding partnerships with financial institutions. Simultaneously, our diverse team of industry experts keeps a pulse on the needs of our partners’ consumer and small business customers: a powerful combination that provides you with a trusted source for content.

Protection and education: a powerful pair
With 44 percent of consumers seeking fraud protection services from their financial institutions, according to Javelin Strategy and Research, you have the opportunity to not only meet this need, but also raise the bar. More than providing peace of mind through comprehensive fraud services, you have the latest breach and scam news and identity crime prevention information and tips available to share. Through the RSS Fraud Feed, you make accessing this information even more convenient via a direct link from your website. Plus, your organization saves time by not having to create extra content or weed through fraud news from various sources. The best part: your customers will thank you with their loyalty.

Now that you’ve put some more thought into your content and the impact it has on your ability to attract and retain customers, what will you do to improve how you communicate about fraud and identity theft with your consumers? Start by visiting to discover the valuable content we provide you and your customers. Then find out more about the benefits of the EZShield RSS Fraud Feed and download the data sheet. You could be delivering the content customers seek without even lifting a finger.

About Laura Bruck

Laura, former VP of Marketing at EZShield, now a Sontiq brand, is a marketing professional with over 20 years of experience leading marketing and supporting sales to develop partner solutions, transition to new markets, and achieve significant revenue growth.

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