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Top 5 Ways We Invite Identity Fraud Into Our Lives

We all have a responsibility to our customers. That responsibility includes securing our customers’ data and protecting their privacy, while still providing the convenience they are looking for.  But how much responsibility do your customers have in securing their own data and protecting their own privacy— or do they tend to default to what is convenient?

Unfortunately, convenience is not synonymous with security. While customers expect the highest level of security, their day-to-day activity errs on the side of convenience.  As much as we may hate to admit it, we all fall into that category at some point in our daily lives.

Take a look at the top five ways we all invite identity fraud into our lives. As you read this list1, if you are guilty, and you understand the risks of fraud, imagine how many of your customers are taking these risks.

1. Using the same password for every account we have.
A no brainer, right? If a hacker gets a hold of your password, he can open all your accounts.  So why are 43-51 percent of us still using the same password for multiple accounts and applications? 2

2. Conducting financial transactions at an Internet café.
One Internet security firm estimates that 89%3 of public Wi-Fi hotspots around the world are not secure. Yet, 84% of travelers do not take necessary precautions when using public Wi-Fi. 4

3. Opening phishing emails just because we’re curious.
Phishing is not going away.  One report cites that over 100 billion spam emails are sent each day. 5 When in doubt, delete it.

4. Posting everything on social media.  
Facebook has nearly 50% of all the world’s Internet users as active accountholders.6 So posting a “selfie” with your credit card bill exclaiming how great it is to be debt free…not a good idea.

5. Not using a password on your mobile phone.
A phone isn’t just a phone anymore.  We store everything on them. 36% of mobile users still do not use a password pin to protect their phone. 1 Remember, “no PIN” lets them in.

Check out this infographic. It really tells the story.

About Laura Bruck

Laura Bruck, VP Marketing at EZShield Fraud Protection Laura Bruck joined EZShield in February of 2009, leading their marketing efforts and working with sales to develop partner solutions. Prior to joining EZShield, Laura was the VP of Marketing for Raymond Geddes, Inc, a national novelty supply distributor where she ran marketing for the school store supply division and supported sales to small businesses and retailers. She was also VP of Marketing for Frey Scientific, a division of School Specialty, a national school supply distributor, where she ran marketing for the science division of the company. Laura has over 20 years of experience leading marketing and supporting sales. She holds a Bachelors degree in Communication from Towson University and a Master Of Business Administration degree from University of Wisconsin Oshkosh.

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