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Industry Insights

EZShield Delivers Peace of Mind for Your Fl and Your Customers

Why Should Financial Institutions Offer EZShield Fraud Protection

“What have you done for me lately?” is certainly one of the last things you want your customers wondering about your institution. Without a doubt, you want your bank customers to feel secure and valued through benefits and program offerings that grow loyalty.In every way, what you do should tell your customers that you’re looking out for them.

So when you think about fraud, in addition to considering it in terms of financial loss to the bank, to the merchant and to the retailer—remember to consider the impact to the consumer.

The prevalence of identity crimes, like check fraud or checking account fraud, have significant consequences for consumers, jeopardizing both their financial and emotional health. If the victim is lucky, the theft of their personal information only impacts their checks or their account.

As the financial institution, do you know if the identity crime is isolated? Does your customer know? And is the victim aware that once she is a victim of fraud that she is more likely to be an identity fraud victim again?

The opportunity to provide value to your customers and create a positive customer experience is as easy as partnering with EZShield. For less than a cup of coffee, an EZShield Resolution Specialist will work one-on-one with your customers in the event of a lost wallet, fraud or identity theft to understand what happened, isolate the incident, and then help prevent further fraud.

So next time you are challenged to provide value to your customers, think about the prevalence of identity crimes, and ask yourself if you are providing peace of mind when your customer comes to you to help them close their account due to fraud.

For less than the cost of a cup of coffee you could be.

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About Laura Bruck

Laura, former VP of Marketing at EZShield, now a Sontiq brand, is a marketing professional with over 20 years of experience leading marketing and supporting sales to develop partner solutions, transition to new markets, and achieve significant revenue growth.

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