Resolving this and other missteps in customer care
A few years into what has become a steady stream of data breaches, complimentary data protection often follows suit. This creates the illusion of protection. But, once you break through the surface of many free offerings, the wrapping is often more appealing than the contents.
From insufficient protection to the magnitude of hoops consumers must jump through to secure their exposed data—the holes in the system are becoming more apparent.
Currently, 50 million individuals in the U.S. are subscribed to complimentary or discounted identity protection services. Subscribers must navigate clunky websites, with minimal guidance and insufficient or ill-suited protection. And consumers are quickly realizing these quick fixes are not worth their time — seen in the four-year low enrollment rate of free or discounted protection. The current enrollment rate sits at just 37.2 percent.
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