In a world saturated with millennial-focused advertising, financial institutions are turning a blind eye to a very important demographic group: baby boomers. Many financial institutions place boomers in the bubble of anti-technology and dwindling funds. Not only are these stereotypes problematic, they can lead to a substantial loss in potential business. Continue reading
Technology moves fast. We see it with major “disruptions” from both digital innovation in banking as well as in our personal lives. These changes breed new opportunities but the accompanying challenges can be difficult to overcome. With all the avenues for innovation, what’s the most profitable path for financial institutions?
A people-centric approach with a dual-view of the digital landscape is always a smart place to start. Continue reading