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Industry Insights

Tag Archives: Social Media

Social Media Trends Every Bank and Credit Union Should Know

banking social media trends

Does your bank belong on Snapchat? What should your credit union tweet about? Will Facebook’s algorithm ever be on your side again?

There’s a perfect storm swirling in the social-sphere that is creating a lot of questions for social media professionals in the financial services space.

As banks and credit unions increasingly try to engage consumers on social media, they’re often left defeated amidst waning attention spans, changing platforms and unfriendly algorithms. It’s the harsh reality of social media today, but it’s not all bad news.

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Youth Outreach Fuels New Thoughts on Securing Social Identity

Safe Online Sharing

With the pervasive presence and engaging nature of social media, it wouldn’t come as a surprise if your organization has implemented social media as part of its strategy. There are endless capabilities to connect, but so are the privacy concerns. The risks are especially high among those most adept with liking, tweeting and tagging — teenagers. With 81% of teens using at least one form of social media, EZShield recognized an educational need in our local youth community.

On July 30, EZShield partnered with the Boys and Girls Clubs of Harford County to present “Protecting Your Social Identity.” We knew the club’s youth leaders would get an eye-opening lesson in social media security, but didn’t anticipate how much insight on the importance of education EZShield would get in return.

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