Does your bank belong on Snapchat? What should your credit union tweet about? Will Facebook’s algorithm ever be on your side again?
There’s a perfect storm swirling in the social-sphere that is creating a lot of questions for social media professionals in the financial services space.
As banks and credit unions increasingly try to engage consumers on social media, they’re often left defeated amidst waning attention spans, changing platforms and unfriendly algorithms. It’s the harsh reality of social media today, but it’s not all bad news.